Indeed, the success of Xiaomi SU7 has far exceeded our own most optimistic expectations at the beginning of the year. The reasons behind this are still being summarized and reviewed.
Currently, we believe the most important reasons are as follows:
1. "Start with core technologies, invest ten times, and seriously build a good car"
For this single model, Xiaomi SU7, we spent over 3 years and invested more than 13 billion.
2. Always adhering to the "Xiaomi Methodology" and persisting in Xiaomi's v…
Actually, counting the '100 Questions Answered by Xiaomi Auto' after the Xiaomi Auto Technology Launch Conference on December 28, 2023, our Q&A sessions have reached 106 episodes.
The original intention of this project is very simple: to highly focus on user-concerned issues and answer everyone's doubts as quickly as possible. Behind this, we assembled teams from product, R&D, design, sales, delivery, service, Xiaomi Auto APP, user community, marketing, PR... and other departments, forming a fix…
The preparation for Xiaomi Auto Elite Driving is proceeding vigorously. We expect to start recruitment in December.
At the same time, the special event for Xiaomi SU7 Ultra small-order users will also launch in mid-December. Stay tuned.
