Why is Xiaomi SU7 Ultra called a 'new luxury car'?

Question

Xiaomi SU7 Ultra aims to create a new era luxury car with design, technology, and sportiness all reaching extremely high standards.

Accepted Answer

Performance is only part of the charm of Xiaomi SU7 Ultra. The original intention behind Xiaomi SU7 Ultra is to create a new luxury car for this era.
"Performance comparable to Porsche, technology closely following Tesla, luxury rivaling BBA" – this is the goal of Xiaomi SU7 Ultra. From the very beginning, the Xiaomi Auto team has aspired to create a groundbreaking work that achieves extremely high standards in design luxury, technology luxury, and sports luxury.
What is luxury? This is how we understand it: It is the strength and elegance of "having a tiger in the heart while delicately smelling roses"; it is the advanced banner of the spirit of the times in every era; it is the confidence, capability, and achievement to pioneer entirely new territories.
The new luxury car belonging to this era is ready to make its debut.

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