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! Time-sensitive Episode 193 · Question 5

What is the Xiaomi Customization Center?

Official answer

The Xiaomi Customization Center is located at the Xiaomi Auto Factory Store, covering an area of over 400 square meters. It is divided into a customized display car area on the first floor and a customization showroom on the second floor, featuring display areas, production areas, and handicraft areas. It is the only exclusive customization service center of its kind.

The Xiaomi Customization Center rivals the private customization spaces of ultra-luxury brands, allowing immersive appreciation down to the finest details like a single thread or piece of leather. Users coming to lock orders can not only watch craftsmen upholster seats and embroider on-site, intuitively and transparently experiencing the charm of craftsmanship; they can also DIY leather products of their choice on-site, such as keychains and card holders made from the same source material as the seat upholstery. Equipment for hot stamping and laser engraving is fully equipped, allowing for fixed pattern imprinting. With guidance from professional craftsmen, users can also create freely, enjoying an immersive and fun experience.

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