Why did Xiaomi Auto introduce a customization service?
Customization services were previously available only for top-tier luxury cars. Xiaomi aims to promote equity in technology and experience, allowing more people to enjoy experiences typically reserved for top-tier luxury vehicles.
In fact, the launch of the "Xiaomi Customization Service" has been quite eventful. We began preparations three years ago, originally planning to launch last July. However, at the very last moment before the launch, we made the decision to cancel it. The core reasons were the high costs and extremely limited production capacity, leading to significant internal disagreement regarding whether Xiaomi Auto should offer a customization service.
However, we deeply understand that Xiaomi YU7 owners are a group of users with high aesthetic standards. We also hope to allow more users who pursue unique personalities and refuse mediocrity to experience services typically associated with million-RMB luxury cars. Therefore, we decided to present higher-quality craftsmanship through small-batch production and extensive manual polishing by senior artisans, offering a wide array of personalized options to provide high-aesthetic users with more distinctive choices.