Episode 194

Customization services were previously available only for top-tier luxury cars. Xiaomi aims to promote equity in technology and experience, allowing more people to enjoy experiences typically reserved for top-tier luxury vehicles. In fact, the launch of the "Xiaomi Customization Service" has been quite eventful. We began preparations three years ago, originally planning to launch last July. However, at the very last moment before the launch, we made the decision to cancel it. The core reasons we…

The "Xiaomi Custom | YU7 Max" in Amethyst color is now on display at the Beijing Xiaomi Auto Factory Store. You are welcome to visit the store to appreciate it at any time; in addition, from September 29 to October 3, the same model will be exhibited at the Xiaomi Experience Exhibition Stand located at the North Plaza of Tongying Center in Sanlitun, Beijing. For subsequent arrangements for "Xiaomi Custom Service" exhibition vehicles, please follow official Xiaomi Auto information. The Amethyst …

This is the exclusive LOGO of the "Xiaomi Custom Service." The pattern consists of "M" and "∞," symbolizing "creating infinite possibilities." It is worth mentioning that this seat embroidery features Xiaomi's custom high-gloss stitching, outlined with 1,862 stitches of soft embroidery thread. It has high brightness and excellent light reflection, forming a striking color contrast especially in dark interiors, drawing attention immediately like the finishing touch on a painting. Compared to tra…

This time, Xiaomi Custom breaks convention by introducing blue Alcantara® (Gentian Blue) into the car, paired with genuine wood trim, adding more variation and a sense of premium quality, transforming Alcantara® from a "performance material" into an "artistic expression medium." Alcantara® in cars is often considered a symbol of sportiness, mostly used in black, focusing on anti-slip, wear resistance, comfort, breathability, and light weight; however, colored Alcantara is very common in luxury …

This "Xiaomi Custom Service" launches newly designed 4-color forged wheels (Amber Gold, Lunar Rock Silver, Mirror Silver, Carbon Black), adopting a more complex milling process, with milling time nearly three times that of previous forged wheels. To create the more three-dimensional, hollowed-out, and slender Xiaomi Custom forged wheels, we applied over 20 different cutting tools, spending a total of 11 hours carving the shape: First, height differences need to be created between the wheel spoke…