Xiaomi EV Q&A
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Long-term Episode 204 · Question 4

Why is Xiaomi now resolutely abandoning "small print marketing"?

Official answer

In the live stream, we clearly expressed our attitude.

Many people criticize "small print annotations" as an industry bad habit, and Xiaomi is rectifying this immediately starting now. Previously, we focused more on legal compliance and indeed overlooked everyone's feelings. However, labeling compliant small print as "false marketing" is a great misunderstanding of us. Previously, we have required all teams to use large fonts for explanations and annotations as much as possible, displaying important information openly so that users can see more clearly. Thank you for your support and supervision; we will definitely listen carefully and make serious improvements.

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