Why has Xiaomi EV started using brand ambassadors?
Official answer
The first-generation SU7 was very successful and set a high starting point. The new-generation SU7 has even better and more powerful product capabilities. We hope to break out of our circle to win the love of more users and let more people know about the new-generation SU7. Therefore, after careful discussion, we decided to introduce brand ambassadors;
We want to invite real users and real experiencers to be our ambassadors. This way, the ambassadors have a deep understanding of the product, can share their real experiences with more people, and can also provide us with some excellent feedback and suggestions.