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Long-term Episode 194 · Question 4

Alcantara® material has already been used in other Xiaomi models before. What is different about the Alcantara® provided in this 'Xiaomi Custom Service'?

Official answer

This time, Xiaomi Custom breaks convention by introducing blue Alcantara® (Gentian Blue) into the car, paired with genuine wood trim, adding more variation and a sense of premium quality, transforming Alcantara® from a "performance material" into an "artistic expression medium."

Alcantara® in cars is often considered a symbol of sportiness, mostly used in black, focusing on anti-slip, wear resistance, comfort, breathability, and light weight; however, colored Alcantara is very common in luxury bags, Michelin restaurants, art, and other fields to showcase high-end and luxury. All Xiaomi Custom seats are wrapped in Alcantara®, using genuine products from Italian Alcantara S.p.A., the same brand material used for many supercars and luxury goods.

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